MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as established television models, relying on fixed air times via public channels. In contrast, digital services operate on ad-supported systems, with Netflix, Disney+, and niche players serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and online content pr